Where a love for beauty, style, and home collide

Where a love for beauty, style, and home collide

 Wet N Wild Photo Focus Foundation: Worth it?

I have been meaning to try the new-ish Wet N Wild Photo Focus Foundation for a few months, but it wasn’t carried at my Walgreens. Recently, I found it at another Walgreens not too far from me, and I knew I had to try it.

I got 2 colors: Porcelain (the lightest shade) and Shell Ivory. Word to the wise- buy lighter/ warmer, than you think you need! I swatched Shell Ivory at the store and thought it looked great. After I purchased it and got in the car, I looked at my hand and it had turned PINK. Like, straight pink. I like my foundations to have a pink undertone- because that’s what my skin looks like naturally- but this was on another level.

I went back and bought Porcelain, which looked way too light but oxidized to a decent match. In the end, I used mostly Porcelain on my face with a few drops of Shell Ivory. The funny thing is, it turned out to be the perfect match.

According to Wet N Wild’s website, the product is tested in 7 lighting conditions to make sure it doesn’t give your face a white cast in flash photos. It says, “Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.”

Applying the PhotoFocus Foundation

I took pictures of my face right after I finished my makeup, so you can see what the finished look is like immediately. For reference, I applied with a sponge.  No, my pictures didn’t have flash because I’m dumb and didn’t think about that until right now.

Southern Style Diaries, Ivana Hrynkiw, Photo Focus foundation Photo Focus foundation

My first impression was that I LOVED the Photo Focus foundation. It has a beautiful, satin finish and blends so easily with my concealer and other powders. While it was work to find the perfect shade, I ended up with probably the best foundation match I have ever had.

(Yes, my neck looks darker in these pictures, but I went a little hard with the self tanner the night before!)

Photo Focus foundation Photo Focus foundation

Throughout the day, my skin looked amazing. I didn’t use a shine sheet or any powders because I wanted to show ya’ll a true wear test, and honestly I never really felt like I needed to! I would have liked to around 2 p.m., but it wasn’t a dire situation or anything.

12.5 hours later…

I had a crazy day, which made for a really good test for the foundation’s staying power. I went to work, had several interviews, ate three meals, went to the grocery store, and tidied up my house… and at 7 p.m. (approximately 12.5 hours after applying in the morning) it still looked pretty good.

While I wouldn’t say my foundation didn’t budge, it was probably only something I would notice or you would have to be close to see. It settled into lines around my mouth and nose, which ended up moving around and rubbing off a little– but 90 percent of my makeup was still in place.

To be fair, I applied this with a sponge– I usually prefer applying my foundations with a brush, but I wanted to try a sponge for my first impression here. I find if it looks good with a sponge, it will look even better with a brush! Most foundations on my skin tend to have a better staying power with a brush.

Overall, the Photo Focus foundation did amazing things for me. It is a medium coverage, matte but not spackle on your face, insanely affordable product… I’m sold. I could go on about how much I loved it, but I’m trying to be brief here. I will say, I think the website’s description is spot on.

Basically, I’m in love with Wet N Wild’s Photo Focus Foundation and I think it has already made its way into my every day rotation. The foundation is $5.99 online and in Walgreens stores, so it won’t break your break… and you may just fall in love like I did.

Buy it here on Amazon

This post was not sponsored; all opinions are my own

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