I have been meaning to try the new-ish Wet N Wild Photo Focus Foundation for a few months, but it wasn’t carried at my Walgreens. Recently, I found it at another Walgreens not too far from me, and I knew I had to try it.
I got 2 colors: Porcelain (the lightest shade) and Shell Ivory. Word to the wise- buy lighter/ warmer, than you think you need! I swatched Shell Ivory at the store and thought it looked great. After I purchased it and got in the car, I looked at my hand and it had turned PINK. Like, straight pink. I like my foundations to have a pink undertone- because that’s what my skin looks like naturally- but this was on another level.
I went back and bought Porcelain, which looked way too light but oxidized to a decent match. In the end, I used mostly Porcelain on my face with a few drops of Shell Ivory. The funny thing is, it turned out to be the perfect match.
According to Wet N Wild’s website, the product is tested in 7 lighting conditions to make sure it doesn’t give your face a white cast in flash photos. It says, “Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.”
Applying the PhotoFocus Foundation
I took pictures of my face right after I finished my makeup, so you can see what the finished look is like immediately. For reference, I applied with a sponge. No, my pictures didn’t have flash because I’m dumb and didn’t think about that until right now.
My first impression was that I LOVED the Photo Focus foundation. It has a beautiful, satin finish and blends so easily with my concealer and other powders. While it was work to find the perfect shade, I ended up with probably the best foundation match I have ever had.
(Yes, my neck looks darker in these pictures, but I went a little hard with the self tanner the night before!)
Throughout the day, my skin looked amazing. I didn’t use a shine sheet or any powders because I wanted to show ya’ll a true wear test, and honestly I never really felt like I needed to! I would have liked to around 2 p.m., but it wasn’t a dire situation or anything.
12.5 hours later…
I had a crazy day, which made for a really good test for the foundation’s staying power. I went to work, had several interviews, ate three meals, went to the grocery store, and tidied up my house… and at 7 p.m. (approximately 12.5 hours after applying in the morning) it still looked pretty good.
While I wouldn’t say my foundation didn’t budge, it was probably only something I would notice or you would have to be close to see. It settled into lines around my mouth and nose, which ended up moving around and rubbing off a little– but 90 percent of my makeup was still in place.
To be fair, I applied this with a sponge– I usually prefer applying my foundations with a brush, but I wanted to try a sponge for my first impression here. I find if it looks good with a sponge, it will look even better with a brush! Most foundations on my skin tend to have a better staying power with a brush.
Overall, the Photo Focus foundation did amazing things for me. It is a medium coverage, matte but not spackle on your face, insanely affordable product… I’m sold. I could go on about how much I loved it, but I’m trying to be brief here. I will say, I think the website’s description is spot on.
Basically, I’m in love with Wet N Wild’s Photo Focus Foundation and I think it has already made its way into my every day rotation. The foundation is $5.99 online and in Walgreens stores, so it won’t break your break… and you may just fall in love like I did.
This post was not sponsored; all opinions are my ownFollow